The precise method of content marketing that you must choose depends upon your target audience and the type of business you run. For example, if you are promoting a software through content marketing, then it is more likely that an interesting and entertaining video that explains the product and its functionalities will be more suitable than a 2,000 page description via an article.
Creating and sharing content that is targeted towards attracting visitors to a webpage or a website is called content marketing.
Making the Most of Articles and Blog Posts
When developing the strategy for content marketing, it is essential to consider ease of use. On the Internet, the attention span of the users is very short. That means that you have very little time to attract and retain a user. Highly relevant and attractive content, therefore, becomes a necessity.
The use of catchy headlines, shorter paragraphs, bulleted lists and sub-headings make written content more attractive and easily readable. Remember that on most occasions the user will only browse casually through your content and only if they find it attractive enough, will they read it.
Using Videos and Audios
Videos are an effective method to attract visitors. Often, videos have the name and web address of a website at the end. If a person likes the video, there is high probability that he or she may visit the website and check out the products and services. A large number of popular videos on YouTube and social networking sites promote click through actions.
When using videos to promote your website, you must make sure that the video is not merely promotional. It must contain information that is valuable and of high quality. It is best to be honest about the marketing aim of a video while providing the best value to the people.
YouTube and Social Networking Sites
The number of users on YouTube and social networking sites run into billions. As the videos posted on YouTube can be embedded into a webpage, you can share YouTube videos or create your own videos and share them both on YouTube and your website.
Sharing videos on social networking sites brings more traffic to your website but it’s essential that such sharing be synced with the content and subject matter of your website.
Attractiveness and variety counts. Even if you are providing value to users, you need to use various means of communication, including text and video to retain their interest. It is no secret that the more you share on the Internet; the more people will notice your web presence. For successful content marketing, you will need to put out what is of value to people regularly. Consistency after all is one of the most important factors in gaining and maintaining traffic.