The thinking behind this is that, all the steps that are part of website design/redesign that’s done with an aim of enhancing user experience are all-inclusive actions that should be treated as one exhaustive process.
The process usually starts with establishing the primary goal of the exercise, which is further supported, by subsidiary goals with ample scope left for inclusion of any tertiary goals that might arise later. Knowing the exact purpose for which you’re designing the website is extremely crucial in establishing your target audience and in turn designing the optimal user experience. In the case of redesigning a website an initial assessment is to be carried out in order to assess the changes, different site elements need. For example a website might have a great SILO structure however it might be lacking massively in terms of quality content and off-site SEO.
SEO strategies, whether on-site or off-site, are also determined during this stage. If it’s a new site, then it is very likely that exhaustive keyword research will be conducted as well. This also helps in identifying the competition while giving a fair idea of the level of SEO you need to put in place to end up at the top. Remember that SEO process does not start only once the site is completed. On-site SEO techniques should be kept in mind, the moment you or your team start creating the content.
At this stage the responsibilities are divided and clear channels of communication are established between the different teams. As there’s a definite plan in place, there are no confusions and the design and content development phase is pushed into fifth gear. The content is being written keeping the keyword density and other related SEO strategies in mind, the graphics are developed and the backend coding is to be done at this stage. The decisions made at this stage are very likely to directly impact the initial surge in activity.
Needless to say the primary aim of all these activities is to enhance the overall user experience. If users are struggling to navigate through your website and find information that they’re looking for, then they are not likely to come back or share your link on social networks. This will also have a negative impact on your search engine ranking as Google clearly gives preference to websites that are not only well designed and fast but also contain quality content that is easy to find.
Once the site is fully designed and tested it is uploaded to the web server and different pieces of content are added in timely manner as agreed in the initial design phase. The only thing that remains in the process of implementation planning now is the execution of the marketing and SEO strategies to get new users to a website.