When it comes to websites, user experience is very important- simply because the better experience a user has, while browsing your web property, the better the chances of them returning and as a result purchasing something. Today more and more businesses understand this and are spending thousands of dollars into redesigning their websites with keeping the SEO factor in the forefront.
Such a process can often be very exhaustive as not only does it involve an overhaul from a design point of view but also an upgrade in the quality of non-graphical content that is there on the website. Then of course there is the crucial element of search engine optimization which as we all know is very important for getting a higher ranking in the Google search engine results pages. As you can imagine, the whole process is a lengthy one aimed at long-term goals and more often than not, is a result of a lot of different people working together.
This is one of the biggest reasons why the process of rapid prototyping has caught on so quickly among the web deployment community. Explained in layman’s terms, rapid prototyping is merely the process of mocking the final design and getting it validated by all the concerned shareholders. The biggest advantage of this practice is the fact that this allows all the concerned parties to be on the same page and eliminates any confusion that may arise during the process of redesign. Needless to say the earlier in the process this methodology is adapted, the better it is for improving the final design. It also massively cuts down on the need to make constant changes during the development stage thereby saving on time, manpower and resources.
The key to a successful prototyping process is to do it in a swift manner. It can be done via rough diagrams and sketches, which is much better than spending money and time on making it look too attractive. A lot of professionals forget that a prototype’s aim is to merely to give an indication of how the final product is going to look and hence there is no need to work on it as if it was actual product itself. This also allows for quick revision and review of the plans that are to be put in motion.
Rapid prototyping also helps the different teams to discuss and experiment with different kinds of approaches and innovative ideas. The fact that the whole process relies on visuals rather than words makes the job a lot easier and the final results are achieved in a much more efficient manner. Remember that in the end the primary aim of rapid prototyping is for the professionals to work in a collaborative manner and share a sense of collective ownership over the final product.